Awesome.
David Lee Roth "Runnin' With The Devil" Vocal Track
Highlights: 1:26, the train whistle at 1:56 and the hard rockin' beginning at 3:01 which by 3:04 leaves him winded.
That’s the problem with drinking, I thought, as I poured myself a drink. If something bad happens you drink in an attempt to forget; if something good happens you drink in order to celebrate; and if nothing happens you drink to make something happen. -Charles Bukowski,
Enjoy.
February 25, 2007
There’s a saying in retail that goes something like, "the more you talk, the less you make.” The actual idiom is far catchier than that, but the upshot is this: To sell to the public, be it telephones or timeshares, you have to sort of halt the stampede of thoughts and choices in a customer’s head by reigning in his field of vision and telling him what’s good for him and what’s not—keeping the length of your sales pitch in proportion with the customer’s presumed attention span, while using keeshond appropriate tones and grammar.
For example, you go to the Good Guys to buy a cordless phone. Without a sales person, you’re struck immediately by the choices in front of you: fifty, maybe sixty phones on display. A good salesperson—as suggested by the idiom—will, as a courtesy, ask you what you want in a phone, then take the mind numbing array of choices and boil them down to two models: the one he wants to sell you and one that only reinforces that choice by typifying the competition. When he chooses correctly, he’s rewarded with affirmation either verbally (“great choice”) or, for the truly skilled sales person, materially via undocumented accessories from the last inventory, (“don’t worry about the extra battery. That’s between you and me.”)
From the seller’s standpoint, this is good stuff. It capitalizes on the conventional wisdom that if given the choice between having to think and not, people will choose not. Republicans have done well to incorporate this into its policy shilling. Democrats haven’t. But I think this is a good thing.
Whether you think it’s a linguistics game , or capitalizing on some latent mid-western backlash against intellectual, non-patriot hippies , Republicans have perfected this notion of throwing thumbtacks at Americans’dual Achille’s heels: their attention spans and, well, literacy.
I bring this up now because here we are, three months after the Democrats have taken control of congress, and they still seem to be entirely incapable of framing a debate or breaking away from the nagging image of being ginormous pussies who do nothing but play call and response with Republicans at every rhetorical turn.
Democrats are selling to Americans out of the Republican training book and it just doesn’t work for them.
For example, the administration has dubbed its current troop increase a “surge”. As innocuous as this seems, rhetorically, it does the job they want. “Surge” conjures purpose, control, power—all the good stuff that Americans want to hear after realizing, and consequently voting against, the policy bumble-fuck in
Going back to Carl Levin, he’s a smart guy who’s clearly had some experience with thorough explication (Swarthmore and Harvard, civil rights attorney, assistant attorney general for
Don’t give it to them Carl. Don’t give them the soundbite. Make a concerted effort to speak in complete sentences, and give us all the options. Tell us why caller ID is necessary. Convince us to go with the 2.4ghz model over the 1.2 (Is this even still a feature? I haven't bought a phone in forever). Force the media into more comprehensive coverage of your remarks. If you do, you’ll find that Americans will be receptive to it. At least I think so.
We live in a security state. 9-11 isn’t that far from people’s minds. Look at the way
But beyond rhetoric there’s action, legislative action. And, again...hea cum da Pussy Parade ,waving from atop a hundred-foot tall, non-binding-resolution float. I sort of get the idea of presenting Americans with an ideological consensus, but you can do that while introducing a measure with some teeth, can’t you? Why not go straight into Jack Murtha’s plan? Or the new Biden/Levin Plan? Instead, the headline people get is that the Democratic led Senate can’t get passed a debate on how to debate—all this to pass a measure that does nothing but flaccidly state opposition to the troop increase. It’s like the guy that makes a big show of taking off his coat and glasses in a street fight only to get his ass kicked while his arm’s caught in the sleeve. They got beaten without throwing a punch, when they should have entered congress the way you’re supposed to enter prison; kicking the shit out of the biggest guy in the cell block.
Democrats didn’t take back the Legislature because of what they had to offer, but because of what they didn’t—namely, page-groping, ethics-violating, invariable deference to an incompetent administration. And to get back to my point, Dems had better start selling substantive legislation with meaningful rhetoric and stop using second-hand Republican bubble wrap, or, come '08, they’re liable to get their sales returned.